Built by operators. For operators.
SENTINEL was built because the tools multi-channel commerce operators needed didn't exist. We're still building it — one problem at a time.
What's inside
Everything you need.
Nothing you don't.
Why We Built This
SENTINEL was born from a simple frustration: multi-channel operators were running their businesses out of 10–15 disconnected tools, none of which talked to each other. We built the intelligence layer that connects all of it.
Our Mission
To give every multi-channel commerce operator — from a two-person brand to a 100-SKU enterprise — the same operational intelligence that the largest retailers have always had.
Who We Build For
The operator who sells on Amazon, Walmart, Shopify, and Home Depot simultaneously. Who manages a real catalog, real suppliers, real margins — and needs real answers, not dashboards.
How We Work
Small team. High conviction. We build SENTINEL the way operators run their businesses — with speed, discipline, and an intense focus on what actually moves the needle.
Our Approach to AI
We believe AI in e-commerce has been overhyped and underbuilt. SENTINEL AI doesn't hallucinate insights — it grounds every answer in your actual data. We'd rather be accurate than impressive.
Backed by Operators
SENTINEL's early advisors and investors are working operators who manage eight-figure Amazon accounts. Every feature ships because an operator needed it, not because it looked good on a roadmap.
Get started
Ready to see About
in action?
See what SENTINEL sees about your catalog in 20 minutes.