SENTINEL C.E.O. · Command Center

Every metric live. Every agent visible. Every action logged.

Your entire operation in one view — real-time data, AI agents running in the background, simulation panel, and full control over how much SENTINEL acts on its own.

See the Command CenterView pricing →
21
Modules unified
3 modes
Autonomy control per workflow
< 2min
Data refresh latency
100%
Autonomous actions logged

What's inside

Everything you need.
Nothing you don't.

Unified Real-Time Dashboard

Every channel, every SKU, every KPI visible in one place. No tabs, no exports, no 24-hour lag. SENTINEL ingests live data from all marketplaces and surfaces it in one coherent view.

AI-Powered Daily Brief

Every morning, SENTINEL generates a personalized intelligence briefing: what changed overnight, what needs attention, what to act on first. Prioritized, not just reported.

Agent Activity Monitor

See every SENTINEL agent running in real time — what each agent detected, what it queued, what it executed, and what it notified you about. Full transparency into autonomous activity.

Scenario Simulation Panel

Run predictive simulations directly from the dashboard — model a price change, a supplier delay, a promotional event, or a channel expansion before committing.

Approval Queue

Human-approval-mode actions surface here with full context pre-loaded — expected outcome, margin impact, risk assessment. Approve, reject, or modify with one click.

Cross-Channel P&L

Real gross margin by SKU, by channel, by day — with ad spend, FBA fees, shipping costs, and reimbursements already factored in. See where you're actually making money.

Workflow Orchestration

Configure exactly which decisions SENTINEL handles autonomously, which require approval, and which you keep manual. Per-workflow settings with audit trails for every action.

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Autonomy Control

You control how much
SENTINEL does on its own.

Three operating modes, configurable per workflow. Run pricing decisions in full autonomy, keep inventory buys human-approved, and review MAP enforcement manually — all at once.

Human Approval mode

SENTINEL queues it. You approve it.

SENTINEL prepares every action and sends it to you for approval before execution. You review, approve, reject, or modify with all supporting data pre-loaded. Nothing executes until you sign off.

Pricing changes within configured bounds

Reorder POs above a dollar threshold

MAP violation escalations to legal

Notifications & alerts

Real-time notification every time SENTINEL queues an action for your approval — in-app, email, or Slack. Your call, every time.

Example approval request

Reprice SKU-4471 on Amazon?

$34.99 → $32.49 · Est. Buy Box: 78% → 94% · Margin: $8.21 → $6.71

✓ Approve✗ RejectEdit

Autonomy mode is set per workflow, not per account. Run pricing autonomously, keep purchasing human-approved, and review MAP enforcement manually — simultaneously.

Agentic Architecture

A team of AI specialists that grows with your operation.

SENTINEL doesn't run on one AI. It runs an internal team of specialized agents — each responsible for a distinct domain, each aware of what the others know. The Pricing Agent knows the Inventory Agent just flagged a stockout risk. The MAP Agent knows the Pricing Agent just changed a price.

As your operation expands — new channels, new suppliers, new compliance workflows — SENTINEL provisions new specialized agents to handle the new demands. Your agent team scales with your business. Your headcount doesn't.

How agentic orchestration works in SENTINEL

Active agents — always running

Pricing Agent

Monitors Buy Box, velocity, and competitor pricing. Proposes or executes repricing within your bounds.

Inventory Agent

Tracks stock levels, lead times, and reorder points across every channel and warehouse.

Reconciliation Agent

Sweeps Amazon fee ledgers daily. Identifies and files every recoverable reimbursement.

MAP Agent

Monitors channel pricing 24/7. Detects violations, escalates to the right workflow, logs evidence.

As your operation grows

1

You launch with 4 core agents

Pricing, Inventory, Reconciliation, MAP — active from day one.

2

Operations grow, new workflows emerge

New channel. New supplier. New compliance requirement. New product line.

3

SENTINEL spawns a new specialist agent

Supplier Communication Agent. Returns Agent. Channel Expansion Agent. Configured to your workflow.

4

All agents share context

The new agent immediately has access to your full catalog, history, and operational principles. No onboarding.

Predictive Simulation

Test the decision
before you make it.

Most platforms tell you what happened. SENTINEL lets you model what willhappen — before you commit. Ask any “what if” question in plain English and get a modeled outcome based on your actual catalog, velocity history, channel performance, and cost structure.

Pricing changes. Inventory bets. Channel expansions. Promotional scenarios. Run the simulation first. Make the decision with data behind it.

Common questions about predictive testing
Before
you commit

SENTINEL runs the simulation against your historical data and returns a modeled outcome — velocity, margin, cash impact, risk score — in seconds.

"What happens to margin if I drop price 8% on Amazon?"

SENTINEL models velocity lift, margin compression, BSR impact, and Buy Box probability change — before you make the move.

"What's my stockout risk if my supplier is 3 weeks late?"

Projects channel-by-channel inventory runout dates, estimated lost revenue, and the optimal reallocation across FBA, WFS, and 3PL.

"If I add Walmart DSV for these 12 SKUs, what should I expect?"

Estimates 90-day velocity, projected margin by channel, and cannibalization risk against your existing Amazon listings.

"What happens to cash if I increase safety stock by 20% across FBA?"

Models the capital tied up, the stockout risk reduction by SKU class, and the net impact on your 90-day cash position.

Simulations are grounded in your data — not generic industry benchmarks. SENTINEL uses your actual velocity history, channel margins, fee structure, and supplier lead times to model outcomes specific to your catalog and your operation.