Pricing
Pricing that scales
with your operation.
Every plan includes the full SENTINEL platform. You're choosing how many brands, channels, and seats you need — not which features you're locked out of.
No sales calls to get started. No success manager to wait on. SENTINEL onboards itself.
Annual billing saves 20% · All plans include every module
Operator
For single-brand operators getting control of one or two channels
Or $1,199/mo billed annually
You keep 100% of Amazon reimbursements recovered.
Platform & limits
AI STARTER POOL
~$50/mo equivalent
covers ~2,500 SKUs typical usage
Overage: BYOK beyond pool
Third-Party Data
Connect your own Keepa, Rainforest, or SerpAPI. You pay each vendor directly at their published rates — we never add a markup.
Command
For multi-brand teams running three or more channels at scale
Or $2,799/mo billed annually
You keep 100% of Amazon reimbursements recovered.
Platform & limits
AI OPERATIONAL POOL
~$200/mo equivalent
covers ~15,000 SKUs typical usage
Overage: BYOK beyond pool
Third-Party Data
Connect your own Keepa, Rainforest, or SerpAPI. You pay each vendor directly at their published rates — we never add a markup.
Enterprise
For operators and agencies managing complex catalogs at volume
From
Custom pricing available
You keep 100% of Amazon reimbursements recovered.
Platform & limits
AI ENTERPRISE POOL
~$800/mo equivalent
covers ~unlimited typical usage
Overage: BYOK or bundled uplift
Third-Party Data
Connect your own Keepa, Rainforest, or SerpAPI. You pay each vendor directly at their published rates — we never add a markup.
Included AI
What “Included AI Pool” actually means.
Every tier bundles a dollar-equivalent of AI usage — generous enough to cover most operators, transparent enough to never surprise you.
What's in the pool
- ›All AI Chat queries (SENTINEL AI module)
- ›Background agent reasoning (Learning Loop, repricing, forecasting)
- ›Listing copy generation (Content Studio)
- ›Knowledge Brain semantic queries
- ›Competitor research summaries
- ›Report and deck generation
How routing works
- ›SENTINEL selects the cheapest capable model per task
- ›Background tasks use Gemini Flash-Lite (fastest, cheapest)
- ›Critical analysis uses Claude Sonnet or GPT-4o when it matters
- ›You see routing decisions in the AI Cost dashboard
- ›Full transparency — no black-box AI billing
What happens at 100%
- ›Soft warning at 80% pool usage
- ›At 100%, connect your own OpenAI / Anthropic / Google key
- ›Overage costs flow directly to your provider — zero markup from us
- ›Or reduce agent frequency in Settings to stay within pool
- ›Nothing breaks — you choose the path
Don't want cloud AI at all? Point SENTINEL at your local LM Studio or Ollama instance. Zero cloud AI exposure, zero per-token costs. Your included pool simply goes unused.
Transparency
Where your money actually goes.
SENTINEL doesn't mark up data or AI. We're priced for the intelligence layer, not the pipes.
You pay
Flows directly to
Only the subscription line ends at us. Everything else goes straight to the vendor.
Vendors
We'd rather you pay Anthropic, OpenAI, and Keepa directly than pay us a markup to repackage what they already sell. We're here for the intelligence layer — not the middleman fees.
Calculator
Estimate your true monthly cost.
Platform fee plus any direct vendor costs — for your specific setup.
Your estimate
Numbers are estimates. Your actual usage is visible in real-time in the SENTINEL dashboard.
Start with Command →Payback Period
SENTINEL pays for itself —
usually in under 60 days.
Most operators break even inside the first two months. Many in the first three weeks.
Showing typical $3M mid-market operator estimates.
What pays for SENTINEL first.
Combined, SENTINEL pays for itself in 9 days on a typical $3M multi-channel operator's numbers. Then it keeps returning value every day after that.
What payback looks like at different scales.
Small Operator
$500K–$2M revenue · Operator $1,499/mo
Mid-Market
$2M–$10M revenue · Command $3,499/mo
Growth Operator
$10M–$50M revenue · Enterprise $8k+/mo
Numbers reflect median recovered value at each scale, based on industry benchmarks. Your actual recovery rate will vary by category, channel mix, and current tool stack.
FAQ