SENTINEL Blog
Intelligence for operators.
No thought-leadership fluff. Practical analysis on multi-channel operations, marketplace mechanics, inventory strategy, and AI in commerce.
Amazon Owes Most Sellers More Than They Think. Here's Why.
The average multi-channel Amazon seller recovers less than 40% of what they're owed in lost inventory, damaged goods, and fulfillment errors. We looked at the mechanics of why — and what changes when you stop relying on manual claims.
Why We Don't Mark Up Your AI Costs (And Why Most SaaS Does)
The standard SaaS practice is to buy API access in bulk and resell it at 3–5x margin inside a 'usage-based' pricing model. We decided not to. Here's the thinking behind BYOK and what it means for operators at scale.
Multi-Channel Inventory Isn't a Spreadsheet Problem. It's a Timing Problem.
Most inventory planning failures aren't caused by bad forecasts. They're caused by the gap between when a decision needs to be made and when the operator learns they needed to make it. Here's how to close that gap.
Algorithmic Repricing Is a Strategy Problem, Not a Software Problem
Most sellers are running repricing software without a repricing strategy. The software will follow whatever rules you give it — including the ones that are quietly compressing your margins. Here's how to think about it.
What AI Actually Does Well in E-Commerce (And What It Doesn't)
There's no shortage of AI-powered e-commerce tools making sweeping claims. After building AI into a serious operational platform, here's an honest assessment of where LLMs genuinely help and where they don't.
MAP Enforcement Without Automation Is a Full-Time Job. Here's What That Costs You.
Minimum Advertised Price violations are almost always discovered late, addressed slowly, and documented poorly. The window where a violation does real damage — to your brand equity and your other channel partners' trust — is exactly the window where manual monitoring falls short.